Maximize Your Exposure to Members & Consumers
Annually / Monthly / Special Events / On-going Opportunities
If you could be in front of your targeted audience all year long, you would, wouldn't you? Take advantage of the many opportunities that the HBRA offers to tailor a marketing plan that fits into your company's marketing budget. Choose from the following and pick the opportunities that best match your budget & start getting the yearly exposure you need!
Annual Exposure
- 4' x 8' Event Banner - To be displayed at General Membership Meetings & all Special Events
- $2,500 = Company Logo placed on banner
- $1,000 = Company name listed on banner
- Awards Gala Sponsorships (Awards Gala is held annually in December)
- Logo on Home Page of HBRA Website (Platinum Sponsors Only)
- Event specific Webpage (All sponsors)
- Full page, event specific, color ad in Membership Directory (All sponsors)
Monthly Exposure
- General Membership Mailing - The HBRA is comprised of approximately 600 member companies.
(Inserts & Ad Copy due by the 1st Friday of the month.)- $150= Company Specific Promotional Insert
- $250 = 5.5" x 8.5" Color Ad on Outside Cover of Mailer
- General Membership Meeting Sponsorship - Attendance is between 100 - 125 people per regular meetings and 200 - 300 for specialty meetings. Attendees are taking advantage of these meetings to get to know one another to network.
- Level I, $250 = Prior to the meeting - Mention in bi-monthly membership e-blasts for that month's meeting with live link to website; At the meeting - Table for tabletop display; Sponsor provided promotional materials inserted into meeting packets; 5" to address the membership; & Logo on table signs.
- Level II, $500 = Same as above plus After the Meeting - Color company ad (8" x 5") placed on outside of following month's General Membership Mailer (hence two months of exposure).
- * Meetings with an asterisk (*) are $350 each given historical turn out. When combining an asterisked meeting with an ad on the monthly mailer, the fee will be $600.
- ** Meetings with a double asterisk (**) are specialty event meetings in which sponsorships run from $250 to $8,000 given the douible exposure to two associations.
- 2008 General Membership Meeting Schedule, Giovanni's Restaurant, Darien, CT
- January 9th *, Land Use & Development Issues
- February 6th, Construction Lending, Insurance Protection & the Financial Process
- March 5th *, Building Inspectors' Evening / Associate Council Green Tabletop Event
- April 2nd, 2008 Building Trends
- May 7th **, Universal Design Forum (2nd Annual Joint Event with ASID CT Chapter)
- June 4th, Economic Wrap-up, Guest Speaker, Economist, Joel Narhoff
- September 3rd *, Economic Forecast, Guest Speaker, Economist, Ed Deak
- October 1st, Legislative Evening
- November 5th, Architect & Design Perspective on Building
Special Event Exposure
- MARCH 5TH, GREEN TABLE TOP EVENT & BUILDING INSPECTOR OF THE YEAR - 250+ attendees
- Event Sponsorship:$350
- Table Top for Display: $250 (includes 1-dinner)
- 6x6 table top show area
- Access to electrical outlets
- MAY 7TH, UNIVERSAL DESIGN FORUM - 300+ attendees (reach architects, designers, HBRA & ASID members)
- Event Sponsorships range from $250 to $8000 - contact the office for details
- Table Top for Display: $475 (includes 1-dinner)
- 6x6 table top show area
- Access to electrical outlets
- SEPTEMBER 16TH ANNUAL GOLF OUTING - 100+ golfers
- Golfers: $175 each
- Dinner Guests: $75 each
- Sponsorship Opportunities:
- Tees Signs; Driving Range Signs; Putting Green Competition; Golf Cart sponsorships & competition; Lunch; Cocktail Hour; Beverage Carts & Beverage Coolers - contact the office for pricing (sponsorship levels range from $250-$500-$600-$900-$1000-$1500-$2500)
- Prizes for Drawings & Tournament Winners
- Hole in One; Ice Cream Truck; Trophies
- DECEMBER 13TH ANNUAL AWARDS GALA - 130+ attendees
- Gala Guests: $150 each
- Sponsorship Levels:
- Platinum: $5000
- Gold: $2000
- Silver: $1000
- Bronze: $500
On Going Exposure
- Advertise on Our Web Site - starting at $4/day! (www.fairfieldcountyhbra.com)
- Updated monthly
- Receive thousands of hits monthly from consumers and members
- Listing on Membership Database (free)
- Banner Advertising on Select Pages
- Home Page: $225/month
- Select Interior Pages: $125/month
- Get a website for your own company for under $4/day
- Call the office today for more details! 203 335 7008
- Directory
- 2008-2009 to be published in July (Color & B/W ads; Pricing TBD)
- 1 copy mailed to all members; additional copies handed out at monthly General Membership Meetings (free)
- Membership Mailing Labels
- Updated monthly and leased out on a month to month basis (to protect our members, a lease is entered into each time the list is used)
- $150 = 1 month of mailing labels (first month is free for new members)
- Committee & Council Membership (free with the exception of the Remodelor's Council)
- ASSOCIATE'S COUNCIL: Develops various fundraising & networking events geared toward getting all members involved - such as the annual Bluefish game to benefit the Vision Fund and the annual Green Tabletop Event.
- DIRECTORY COMMITTEE: Charged with assessing the style, format and elements of the Association's Membership Directory each year.
- FINANCE COMMITTEE: Ensures that all aspects of the Association's accounting & budgeting are in line; is responsible to the Association for an accounting of all moneys collected and disbursed by the Association; and reports to the Board of Directors.
- AWARDS GALA COMMITTEE: Assists the Vision Fund in its main fundraiser held in December at the Annual Awards Gala. Tasks include: choosing event location, setting a date, working with the EO to finalize the dinner menu options, setting the criteria for and securing sponsorships, door prizes, gift bags and promoting the event to members.
- GOLF COMMITTEE: Charged with planning the Association's annual Golf Classic, usually held in June/July.
- LRA/GOVERNMENT RELATIONS COMMITTEE: Covers matters relating to the housing & building industry at the national, state and local level; and, represents the industry before key government decision-makers on legislative and regulatory issues.
- MEMBERSHIP COMMITTEE: Responsible for matters relating to membership development and retention such as new member orientations, & developing recruitment initiatives including national's annual "Commit to Call" effort.
- PROGRAM COMMITTEE: Coordinates educational topics & dynamic speakers for monthly general membership meetings; and writes the monthly newsletter* (*coming soon).
- PROMOTIONS COMMITTEE: Develops publicity & marketing tools for the Association's special projects including the annual Fairfield County Home and Better Living Show held in March/ April and the annual Ramp-a-thon held in October.
- REMODELOR'S COUNCIL ($30 annual fee paid to NAHB): Affiliated with NAHB's "Remodelers Network" and works with the Vision Fund volunteers, representatives from St. Vincent's Special Needs in Trumbull and other agencies on selecting a Ramp-A-Thon project each spring for completion in the fall.
- VISION FUND, INC.: A separate 501 (c) (3) entity of the Association that is in charge of raising money to fund its charity work by promoting its mission to the membership and potential donors. Projects and initiatives include the annual Ramp-A-Thon, scholarship awards and assistance to those injured while serving in the armed forces.
- WEBSITE COMMITTEE: Oversees the website, establishes advertising opportunities and ensures the site is functioning properly and is incorporated into the overall marketing and advertising strategy / business goals of the HBRA.
